Setting KPIs around circularity is important because they provide clear, measurable goals to track how efficiently we use materials and energy, which is critical as the global population and resource demands rise. KPIs help us shift from a traditional “take, make, throw away” mindset to a circular approach focused on reuse, recycling and sustainability. These indicators help drive accountability, innovation and continuous improvement, helping to ensure we are prepared for future resource challenges. Ultimately, these circularity KPIs help our business stay competitive, resilient and aligned with long-term business, environmental and societal needs.